1. Information We Collect
We collect the following categories of information:
A. Personal Information You Provide
- Name
- Email address
- Phone number
- Billing and shipping address
- Payment information (processed securely by third-party processors)
- Account login information
- Order history and purchase details
- Subscription information
- Loyalty and rewards program activity
- Communication preferences
- SMS and email opt-in information
- Any information collected through WooCommerce or associated plugins
B. Pet Information
We may collect voluntary information about your pets (e.g., name, age, breed, dietary preferences, or other attributes) to help personalize recommendations, improve our products, and support raw-feeding guidance. Pet information is not considered personal information under U.S. privacy laws, but we treat it with care and use it only to enhance your experience.
C. Automatically Collected Information
Through cookies, analytics tools, pixels, and server logs, we may collect:
- IP address
- Device and browser type
- Pages visited
- Time spent on the Site
- Referring URLs
- Shopping behavior
- Location approximations (non-precise)
D. Information from Communications
If you contact us by email, SMS, phone, or through forms on the Site, we may collect and store those communications, including for:
- Order pickup notifications
- Delivery reminders
- Marketing messages (where separately consented)
- Raw-food safety notices
- Customer support
2. How We Use Information
We use collected information to:
- Process and fulfill orders
- Manage accounts, subscriptions, and loyalty rewards
- Communicate about orders, pickups, reminders, and raw-food safety notices
- Provide marketing communications by email or SMS, where you have separately opted in to receive them
- Improve our products, services, and customer experience
- Personalize recommendations, offers, and product content
- Maintain security and prevent fraudulent activity
- Comply with legal or regulatory obligations
- Support internal analytics, reporting, and business operations
3. SMS & Email Communications
Transactional SMS. By providing your phone number and opting in via the SMS consent checkbox at checkout or in your account preferences, you consent to receive automated text messages related to your orders and account, including:
- Order confirmations
- Pickup location and time reminders
- Payment and invoice reminders
- Subscription updates
- Raw-food safety notices related to your order
Promotional SMS.
Promotional and marketing text messages require a separate, additional opt-in. You will not receive promotional text messages unless you have specifically consented to them. Declining promotional SMS does not affect your transactional order notifications.
Email.
By providing your email address, you consent to receive transactional email regarding your orders and account. Marketing email — including news, seasonal specials, and loyalty and rewards notifications — requires separate opt-in and can be canceled at any time using the unsubscribe link in any marketing email.
Message frequency varies based on your order activity. Customers typically receive 2–6 messages per order cycle. Message and data rates may apply. You may opt out of SMS at any time by replying STOP, and out of marketing email using the unsubscribe link. Reply HELP for support information.
Mobile information and phone numbers collected through our SMS program will not be shared with or sold to third parties or affiliates for marketing or promotional purposes.
When you opt in, we record the phone number provided, the date and time of consent, the IP address from which consent was given, and the consent language displayed to you. This data is retained while you remain subscribed and for a reasonable period thereafter for compliance recordkeeping.
4. How We Share Information
We may share information with third parties as needed to operate our business and fulfill your requests. Categories of third parties may include:
- Payment processors
- Email and SMS communication providers
- Analytics and advertising partners (e.g., Google Analytics, Meta)
- Shipping and delivery carriers
- Website hosting and cloud infrastructure providers
- WooCommerce extensions and plugins
- Customer support tools
- Marketing and promotional partners
- Professional service providers
We do not sell personal information. We may also share information when required by law or to protect our business, users, or the public.
Mobile information exception.
Notwithstanding the categories above, mobile information and phone numbers collected through our SMS notification program will not be shared with or sold to third parties or affiliates for marketing or promotional purposes. This information is shared only with subcontractors and service providers strictly in support of delivering SMS messages to you, such as our messaging platform provider. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5. Cookies & Tracking Technologies
We use cookies, web beacons, pixels, and similar tools to:
- Improve site functionality
- Enable shopping cart and checkout processes
- Analyze site usage
- Personalize content and offers
- Support advertising and retargeting
You can adjust your browser settings to refuse cookies, but some features may not function properly.
6. Account, Subscription & Loyalty Data
When you create an account, subscribe to products, or participate in loyalty programs, we may store:
- Account profile details
- Purchase and subscription history
- Rewards points and redemption data
- Saved addresses
- Communication preferences
- Pet information (if provided)
You may update or delete account information at any time by logging into your account.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect the information we collect. However, no method of transmission or storage is completely secure.
8. Children’s Privacy
Our Site is not directed toward children under the age of 13, and we do not knowingly collect personal information from children.
9. Your Choices & Rights
You may:
- Opt out of marketing emails (link in footer)
- Opt out of SMS messages by replying “STOP”
- Update or delete your account information
- Disable cookies in your browser
- Contact us to request access or changes to your information
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically. The “Last Updated” date reflects the most recent version. Continued use of the Site constitutes acceptance of any changes.
11. Contact Us
For questions or requests regarding this Privacy Policy, contact:
First Source Pet Food, LLC d/b/a Great Divide Pet Food
Email: howdy@greatdividepetfood.com
Phone: (719) 310-5953
Website: https://greatdividepetfood.com
